Email Marketing Manager to Performance Marketing Manager

Summary: 1 of the 6 core skills listed for Performance Marketing Manager carry over directly from Email Marketing Manager, and 4 more build on related experience. The US median salary changes by +16% ($95K → $110K). Difficulty: Moderate, typically around 6 months of focused upskilling.

The two roles

Email Marketing Manager: Manager designing and executing email marketing campaigns.

Performance Marketing Manager: Manager optimizing paid marketing campaigns for conversions. Growth outlook +26%; AI-augmented (AI changes how the work is done, not whether it exists). Typical education: bachelor. Typical experience: 2-5 years.

Skills that carry over

• Analytics

Builds on related experience

• Paid Advertising — builds on Email Marketing
• Campaign Optimization — builds on Email Marketing
• A-B Testing — builds on Segmentation
• Data Analysis — builds on Segmentation

Skills to learn for Performance Marketing Manager

• Budget Management

Salary comparison (median, estimated)

Salary figures are estimates benchmarked against public compensation data — see methodology.

Next steps

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Related

Email Marketing Manager career guide | Performance Marketing Manager career guide

Other transitions to consider

• Email Marketing Manager to Social Media Manager — 5 of the core skills carry over
• Email Marketing Manager to Growth Marketer — 6 of the core skills carry over
• Email Marketing Manager to Marketing Manager — 3 of the core skills carry over
• Email Marketing Manager to Content Writer — 3 of the core skills carry over
• Influencer Marketing Manager to Performance Marketing Manager — 6 of the core skills carry over
• Operations Manager to Performance Marketing Manager — 4 of the core skills carry over
• Marketing Manager to Performance Marketing Manager — 6 of the core skills carry over
• Growth Marketer to Performance Marketing Manager — 5 of the core skills carry over