Performance Marketing Manager to Email Marketing Manager

Summary: 1 of the 6 core skills listed for Email Marketing Manager carry over directly from Performance Marketing Manager, and 2 more build on related experience. The US median salary changes by -14% ($110K → $95K). Difficulty: Challenging, typically around 9 months of focused upskilling.

The two roles

Performance Marketing Manager: Manager optimizing paid marketing campaigns for conversions.

Email Marketing Manager: Manager designing and executing email marketing campaigns. Growth outlook +16%; AI-augmented (AI changes how the work is done, not whether it exists). Typical education: bachelor. Typical experience: 2-5 years.

Skills that carry over

• Analytics

Builds on related experience

• Email Marketing — builds on Paid Advertising
• Segmentation — builds on Paid Advertising

Skills to learn for Email Marketing Manager

• Copywriting
• Automation
• Customer Psychology

Salary comparison (median, estimated)

Salary figures are estimates benchmarked against public compensation data — see methodology.

Next steps

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Related

Performance Marketing Manager career guide | Email Marketing Manager career guide

Other transitions to consider

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• Performance Marketing Manager to Marketing Manager — 4 of the core skills carry over
• Performance Marketing Manager to Growth Marketer — 5 of the core skills carry over
• Social Media Manager to Email Marketing Manager — 4 of the core skills carry over
• Growth Marketer to Email Marketing Manager — 4 of the core skills carry over
• Marketing Manager to Email Marketing Manager — 3 of the core skills carry over
• Content Writer to Email Marketing Manager — 3 of the core skills carry over