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Majors/Consumer Merchandising/Retailing Management
Family SciencesCIP 19.0203

Consumer Merchandising/Retailing Management — Career Paths

9 careers commonly entered by Consumer Merchandising/Retailing Management graduates. Median US salary across these roles: $106K. 7 are in high or very-high demand.

What can you do with a Consumer Merchandising/Retailing Management degree?

Graduates with a Consumer Merchandising/Retailing Management degree typically move into the 9 roles listed below. This list is built from the U.S. Department of Education's official CIP→SOC crosswalk — meaning each role is a documented occupational pathway from this field of study, not a guess. 9 of these roles will be transformed (but not replaced) by AI — workers who pair the degree with AI fluency will outperform those who don't.

Career Roles (9)

01

Marketing Manager

🎨 Creative & Media · Marketing

Plan and execute marketing campaigns and brand strategy

$95K
median US
AI Augmentedhigh demandGrowth: +10%Marketing Strategy · Analytics · Communication
02

Sales Manager

🛒 Retail & Hospitality · Sales Management

Lead and manage sales teams to achieve revenue targets

$120K
median US
AI Augmentedmoderate demandGrowth: +4%Sales Leadership · Team Management · Forecasting
03

Performance Marketing Manager

🎨 Creative & Media · Digital Marketing

Manager optimizing paid marketing campaigns for conversions

$110K
median US
AI Augmentedvery high demandGrowth: +26%Paid Advertising · Analytics · Campaign Optimization
04

Email Marketing Manager

🎨 Creative & Media · Digital Marketing

Manager designing and executing email marketing campaigns

$95K
median US
AI Augmentedhigh demandGrowth: +16%Email Marketing · Segmentation · Copywriting
05

Influencer Marketing Manager

🎨 Creative & Media · Digital Marketing

Manager coordinating influencer partnerships and campaigns

$105K
median US
AI Augmentedvery high demandGrowth: +30%Influencer Relations · Campaign Management · Negotiation
06

Market Research Analyst

🎨 Creative & Media · Research

Study market conditions and consumer behavior to assess product potential

$68K
median US
AI Augmentedmoderate demandGrowth: +13%Market Research · Data Analysis · Survey Design
07

Market Risk Analyst

💰 Finance & Business · Risk Management

Analyzes market risk

$155K
median US
AI Augmentedhigh demandGrowth: +15%Market Risk Analysis · Financial Modeling · Statistical Analysis
08

Sales Representative

🛒 Retail & Hospitality · Sales

Sell products or services to customers and businesses

$65K
median US
AI Augmentedhigh demandGrowth: +3%Sales · Communication · Negotiation
09

Sales Engineer

💻 Technology · Sales & Support

Sales Engineer providing technical expertise in sales process

$145K
median US
AI Augmentedvery high demandGrowth: +19%Technical Expertise · Sales Skills · Product Knowledge

How AI-proof is your Consumer Merchandising/Retailing Management degree?

5 quick questions, instant score — see how ready you are for where these careers are heading.

1/5

How often do you use AI tools in your work or studies?

Major taxonomy: NCES CIP 2020 (19.0203). Career mapping derived from NCES CIP→SOC crosswalk. Role data: SkillShift Career Intelligence catalog (506 roles, 201 majors).